ABOUT US
Orthodox is a brand that was founded by Aashna, a multi-talented designer in 2023. It specialises in contemporary luxury formalwear for women. The brand reimagines heritage and classic silhouettes and styles with a design language influenced by tradition but also inspired by new outlooks, exciting trends and unique perceptions.
THE FOUNDER
Orthodox is founded by Aashna, a multi-talented designer who is a believer of unifying tradition and culture with modern outlooks and opinions. Her deep-rooted pride in culture alongside her progressive views of life and the world of fashion have propelled her towards creating a product that makes women of all walks of life feel confident.
Her mind and style sensibilities inspire the curious and the creative alike. With Orthodox her dream is to create formalwear that stands the test of time, trend and diverse thinking. She is a goal-getter who doesn’t compromise on quality or integrity. Her designs are interesting, inspired and inclusive.
“Orthodox is a brand that that blends the old with the new and provides an experience in contemporary luxury formalwear that goes beyond the ordinary. From silhouette to embroidery, from comfort to cultural heritage and craftsmanship, every Orthodox creation is a classic reimagined with edge and personality. And that’s what makes it so intriguing and wearable, by anyone, anytime, anywhere”. - Aashna, Designer-in-Chief
Our vision
TO BE A GLOBAL LEADER IN WOMEN’S FORMALWEAR
Comfort, confidence and culture is at the core of everything we craft at Orthodox. Our goal is to set the standard for excellence in design, quality and customer experience that promises inclusivity, sustainability and innovation underscored by luxury. Ultimately we aim to emerge as a global leader in women’s formalwear that is renowned for its unique blend of traditional and modern aesthetics.
Our mission
TO BE INCLUSIVE, INNOVATIVE & INSPIRED
We strive to simplify formalwear from work to after-hours and everything in between. We want to provide women with the power of choice, versatility and a range of options across multiple categories in formalwear. We craft clothing and accessories that honours tradition while embracing modern thinking. It is elegant, timeless and functional, giving the modern-day woman a chance to truly express her individuality.
Unparalleled quality
At Orthodox, we make no compromises when it comes to quality. We spend months doing research, sourcing the finest materials, working with the best artisans to craft unique, long-lasting and beautiful designs.
Intricate craftsmanship
Our craftsmen are our pride and glory. We handcraft the most intricate embroideries and create the most inspired patterns making every Orthodox design exclusive and unique.
Inclusive in every way
The diversity that exists in the world is extraordinary and a major source of inspiration for us. We want to craft clothing for women of all shapes, sizes and backgrounds, and personality ensuring each one feels represented and celebrated.
Sustainable practices
We are passionate about minimising our environmental impact by incorporating sustainable materials, ethical production methods and reducing waste in our operations.
Memorable customer experience
For us, you are the most important part of the brand. We want to provide you with more than luxurious formal wear. We want to give you an experience that makes you think of us, remember us and return to us for all your needs in formal wear.
Confidence in thinking
We want to give women the power of self- confidence, freedom of expression and the greatest experiences when it comes to wearing our designs. We want them to feel seen and recognised as individuals capable of conquering anything.
Unparalleled quality
At Orthodox, we make no compromises when it comes to quality. We spend months doing research, sourcing the finest materials, working with the best artisans to craft unique, long-lasting and beautiful designs.
Intricate craftsmanship
Our craftsmen are our pride and glory. We handcraft the most intricate embroideries and create the most inspired patterns making every Orthodox design exclusive and unique.
Inclusive in every way
The diversity that exists in the world is extraordinary and a major source of inspiration for us. We want to craft clothing for women of all shapes, sizes and backgrounds, and personality ensuring each one feels represented and celebrated.
Sustainable practices
We are passionate about minimising our environmental impact by incorporating sustainable materials, ethical production methods and reducing waste in our operations.
Memorable customer experience
For us, you are the most important part of the brand. We want to provide you with more than luxurious formal wear. We want to give you an experience that makes you think of us, remember us and return to us for all your needs in formal wear.